Our Crowdfunding Groups
OKLAHOMA STATE BRAND SQUAD
The OSU Brand Squad is a student-led initiative designed to empower Oklahoma State University student-athletes in navigating the ever-evolving landscape of Name, Image, and Likeness (NIL). Our mission is to provide education, resources, and hands-on opportunities that enable athletes to build and manage their brands effectively. By equipping student-athletes with the skills needed for success, we aim to prepare them for their athletic careers and future professional endeavors.
Through strategic partnerships, alumni engagement, and innovative programming, the Brand Squad offers student-athletes essential tools in marketing, branding, financial literacy, and content creation. These opportunities help athletes understand how to promote themselves, build their audience, and make informed decisions to benefit their long-term careers. Our goal is to foster a supportive environment where athletes can thrive.
We focus on creating a culture of collaboration among student-athletes, alumni, and industry professionals, bridging the gap between collegiate athletics and professional opportunities. This collaborative environment ensures that athletes are equipped with valuable skills and access to a network that supports their personal and professional growth both on and off the field.
Thanks to our donors' generosity and the Cowboy family's strength, the OSU Brand Squad continues to make a lasting impact on the future of student-athlete branding. With these resources and support, student-athletes are empowered to shape their futures and maximize their potential in the rapidly changing world of NIL. Go Pokes!
Small but mighty! Your donation helps cover the cost of promotional materials and social media engagement tools.
Every Cowboy counts! Your support helps us host small engagement activities on campus. Funds could cover snacks for a Brand Squad social, giveaway items, or basic design software subscriptions.
You're making waves! Your donation helps us create fun experiences to connect with students and alumni. Funds could cover branded table setup for events, poster printing, or interactive games at campus events.
Say cheese! Your support helps us take OSU’s brand to the next level with high-quality content. Funds could cover ring lights, tripods, microphones, or renting a professional camera for content creation.
Fuel the Cowboy Spirit! Your donation helps us put on more significant events and elevate our branding efforts. Funds Could Cover: A pop-up event with giveaways, custom banners, or engagement materials for game days.
Bringing the hype! Your donation helps us make game days and OSU events more interactive and exciting. Funds Could Cover: A tailgate activation, a branded photo booth, or custom OSU Brand Squad merch for giveaways.
Content is king, and you’re helping us rule! Your support makes high-quality digital storytelling possible. Funds Could Cover: A professional video production project, paid partnerships with student influencers, or a sponsored campaign for engagement.
Legendary status unlocked! Your donation directly supports large-scale branding efforts and OSU experiences. Funds Could Cover: A campus-wide brand activation event, new tech (like cameras & editing software), or travel funds for Brand Squad opportunities.