Gear Up For Game Day
Gear Up For Game Day is a campaign dedicated to elevating how Oklahoma State athletics are captured, shared, and remembered. For years, our photographers have been on the sidelines, in the stands, and behind the scenes, working tirelessly to tell the story of OSU athletics. Their work is more than just photographs—it’s about preserving traditions, amplifying school pride, and connecting the Cowboy family through moments that define what it means to be part of this community.
Every roar of the crowd, every game-changing play, every celebration under the stadium lights deserves to be remembered with the highest level of clarity and professionalism. These images shape how fans, alumni, and future generations experience the legacy of OSU. They are the visual record of our spirit, our history, and our pride.
However, our ability to continue this work at the standard our community deserves is being challenged. Much of our current equipment is outdated, making it difficult to keep pace with the speed, precision, and technical demands of modern sports photography. Without the right tools, we risk losing those once-in-a-lifetime moments that should be captured and preserved forever.
Gear Up For Game Day seeks to change that. By investing in professional-grade cameras and lenses, we can ensure that every moment—on the field, in the stands, and across campus—is documented with sharper detail, brighter color, and greater accuracy. These upgrades will not only allow us to capture action in real time but also enable us to tell more dynamic stories that reflect the energy and tradition of OSU.
But this effort is about more than just equipment. At its heart, this campaign is about students. The O’Colly’s photographers are student journalists who dedicate their time and talent to learning the craft of visual storytelling. By supporting Gear Up For Game Day, you are directly investing in their education and future careers. Access to industry-standard technology prepares these students to step confidently into the professional world, where high-quality photography and media production skills are in greater demand than ever before.
$25
Kickoff
Provides basics like memory cards, batteries, and protective gear to keep our photographers ready for every snap.
$100
First Down
Supports upgrades to accessories such as tripods, straps, and editing tools—small improvements that make a big difference in quality.
$250
The Sidelines
Helps fund specialty lenses and filters, allowing our photographers to capture sharper, more creative shots from the sidelines.
$500
The End Zone
Contributes directly toward advanced lenses that bring the fast-paced action on the field into clear, dynamic focus.
$1,000
Press Pass
Supports the purchase of core camera bodies, giving student journalists industry-standard equipment for game-day coverage.
$2,500
Championship Level
Makes a lasting impact by funding full professional camera setups and major lens upgrades—transforming how OSU athletics are documented for years to come.