Fuel the Future: Support OSU Brand Squad

The OSU Brand Squad is more than a student organization—it’s a movement. We are the first student-led group at Oklahoma State dedicated to empowering student-athletes to thrive in the new era of Name, Image, and Likeness (NIL). Our mission is simple but powerful: equip athletes with the tools, training, and confidence to build their personal brands, connect with businesses, and responsibly navigate NIL opportunities that can change their futures.

Every Brand Squad member undergoes professional training in branding, social media, and compliance before being paired with student-athletes who opt into the program. From creating content to developing logos, conducting brand audits, and strategizing for sponsorships, we walk side by side with athletes as they tell their stories and grow their platforms. In just a short time, we have already assisted over 100 student-athletes across multiple sports, helping them understand the value of their voice, their image, and their legacy.

But this mission takes resources. Students currently pay out-of-pocket for professional training, certifications, and tools that make this work possible. With your generosity, we can provide scholarships to reduce that burden, fund creative resources like cameras and editing software, and expand our reach to even more athletes. Every gift—no matter the size—has a direct impact on the lives of students who are committed to serving, leading, and shaping the future of Oklahoma State.

Your support doesn’t just fund a project—it fuels a legacy. Together, we can ensure that Cowboy athletes are prepared to seize every NIL opportunity while honoring the tradition, pride, and excellence that define Oklahoma State University.