Helps a student-athlete set up and strengthen their social media presence to begin building their NIL brand.

Supports photo, video, and graphic tools that allow athletes to share their stories authentically.

Funds brand audits and personalized guidance so athletes can discover their unique identity.

Provides training for both students and athletes on how to responsibly pursue NIL deals.

Helps connect athletes with businesses and sponsorship opportunities in the Cowboy community.

Covers educational sessions on NIL laws, contracts, and NCAA guidelines to protect student-athletes.

Expands networking opportunities by bringing athletes and alumni together to open doors for NIL partnerships.

Funds new initiatives like workshops, podcasts, or campaigns that showcase athlete stories to wider audiences.

Provides scholarships for Brand Squad members who dedicate their time to mentoring and NIL education.

A transformational gift that sustains the Brand Squad’s NIL mission—empowering athletes, training students, and building a legacy of opportunity at Oklahoma State.